Crush

Why Apple’s ‘Crush’ ad is so misguided

Why Apple’s ‘Crush’ ad is so misguided

Welcome to Week in Review: TechCrunch’s newsletter recapping the week’s biggest news. This week Apple unveiled new iPad models at its Let Loose event, including a new 13-inch display for the iPad Air, as well…


Why Apple’s ‘Crush’ ad is so misguided

Apple’s ‘Crush’ ad is disgusting

Apple can generally be relied on for clever, well-produced ads, but it missed the mark with its latest, which depicts a tower of creative tools and analog items literally crushed into the form of the…


Why Apple’s ‘Crush’ ad is so misguided

Apple’s ‘Crush’ ad is disgusting

Apple can generally be relied on for clever, well-produced ads, but it missed the mark with its latest, which depicts a tower of creative tools and analog items literally crushed into the form of the…